E.104 - Your Network Is the Revenue Strategy (If You Use It Like This) w/ Jessica Robertson

Are you still relying on cold outbound to drive early-stage revenue? You might be missing the most effective Revenue Growth lever sitting right in front of you: your network. But how do you leverage it?In this episode of Making Revenue Tick, Jessica Robertson, Chief Revenue Officer at Orbb, breaks down the GoToNetwork strategy, a scalable, efficient way to unlock high-value conversations and accelerate pipeline through strategic relationships, embedded sellers, and warm introductions.This is not about skipping sales. It’s about augmenting your go-to-market with human signal - using trust, context, and connection to open doors that SDRs and sequences can’t.If you're a B2B SaaS founder, CRO, VP Sales, or RevOps leader looking to increase revenue without bloating headcount, this episode is a blueprint for action.In This GTN Masterclass:✅ What “GoToNetwork” actually is, and why it works✅ How smart CROs are deploying on-demand intro networks✅ Why relationships outperform cold outbound for early-stage growth✅ When to use embedded sellers vs. building internal teams✅ How to convert trust into qualified pipeline✅ Building a flexible, scalable revenue engine without overhiringJessica shares firsthand experience from scaling multiple revenue teams - and reveals why the future of Revenue is network-led, insight-driven, and context-first.🔗 Connect with Jessica Robertson:https://www.linkedin.com/in/jessicalrobertson/🎙️ About the Host – Richard WashingtonRichard is the founder of Tick Talent and host of What Makes You Tick. He helps VC-backed tech companies scale from $0M to $250M+ ARR by recruiting sales leaders that actually deliver revenue.🔗 https://www.linkedin.com/in/richwash/📩 Join the Newsletter – Growth Magnethttps://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928🎧 More Episodes → https://www.youtube.com/@WhatMakesYouTick📣 Subscribe for weekly GTM masterclasses from real startup operators#GoToNetwork #GTN #B2BSaaS #CROstrategy #StartupGrowth #MakingRevenueTick #WMYT #TickTalent #Orbb