E.71 - How to Transition from Marketing to Startup CRO: Jona Koekelcoren’s Career Journey

How do you go from marketing to CRO? 🤔Jona Koekelcoren shares his career journey from marketing consultant to Chief Revenue Officer, where he now leads sales teams and drives revenue growth. If you're in B2B sales, SaaS, or marketing, this episode is packed with insights on high performance, mental toughness, and sales strategies that actually work.🔥 In this episode, we cover:✅ High performance vs. perfectionism – why aiming for “perfect” is holding you back✅ The #1 sales skill you need to master (spoiler: it's all about follow-up)✅ How to build rapport in sales calls – beyond “where are you based?”✅ How to run effective discovery calls – balancing relationship-building & strategy✅ Why mental toughness is essential in sales and how to handle rejection✅ The secret to effective sales planning – avoid distractions & focus on results✅ Sales vs. marketing alignment – what most companies get wrong✅ How to transition from an IC to a sales leader and build a high-performing team✅ What it takes to succeed in early-stage startups – navigating chaos & uncertaintyIf you're in SaaS sales, revenue leadership, or considering a transition from marketing to sales, this episode is for you!🎧 Listen & Subscribe! → https://open.spotify.com/show/1PrIjRzmSOGUQJSigtpXNS💬 What's a question you'd have for Jona?Connect with Jona on LinkedIn: https://www.linkedin.com/in/jonakoekelcoren/Connect with Richard on LinkedIn: https://www.linkedin.com/in/richwash/Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/#SalesLeadership #CRO #MarketingToSales #B2BSales #SaaSSales #SalesTips #StartupGrowth #RevenueLeadership