E065. Sidebar - Don't Lie About Your Services

Summary The conversation is about having integrity in business and not lying about services. The host shares a situation where a veteran posted about their credit card processing services and made false claims. The host explains the structure of the credit card processing industry and how fees are involved. He emphasizes the importance of not lying about services and discusses the concept of cash discount. The host concludes by highlighting the need for integrity in business. Keywords integrity, business, lying, services, credit card processing, fees, cash discount Takeaways Integrity is crucial in business and it is important not to lie about services. The credit card processing industry has a pyramid structure and involves multiple levels of fees. Cash discount is a concept where customers are enticed to pay in cash to receive a discount. Lying about services is not the right way to market and promote a business. Having a code of ethics and standards is important in business, especially for veterans. Sound Bites "You should not be lying about your services." "Cash discount is to entice people to pay in cash to pay less for their product or service." "If you're not swiping a card, you're not going to pay a transaction fee to Visa, right?" Chapters 00:00 Introduction: Integrity in Business 03:55 The Structure of the Credit Card Processing Industry 08:17 Explaining Cash Discount 10:33 The Consequences of Lying About Services 13:31 Maintaining a Code of Ethics and Standards #webdevelopment #smallbusinessowner #business #searchengineoptimization #entrepreneur #seo #smallbusiness #searchenginemarketing #searchengine #MarketingTools #TGIF #startuptips #startups #businesstips #businessdevelopment #businessowner #seostrategy #marketing101 #marketingtips #seotips #consulting #marketing #Search #SearchEngineOptimization #Marketing #SEO #BusinessDevelopment