E12 - Cass Ponton on Amplifying Women's Voices in Podcasting

Cass Ponton is helping women stand in their power through podcasting. Cass Ponton is the Founder & Total Podcast Legend behind Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked back. Cass helps influential thought leaders build your personal brand, boost your credibility and grow your engaged AF community through the power of podcasting. When she’s not managing the team or getting on the tools, you can find her at Melbourne’s best vegan cafes, chatting with impact-led businesswomen around the city and, of course, sipping too many oat lattes to count. We talk about: Why a podcast should be part of your personal brand strategy How EASY it is to start your podcast today How to measure your podcast success Crafting your unique message Converting raving fan clients from your pod Her incredible recent and vulnerable power move   You can connect with Cass: On Instagram On the Good Chat Media website Her free resources on starting your own podcast