E122 Asher Clark: The Fate of Footwear is Bare

Asher Clark, co-founder of Vivobarefoot, is dismantling the myths we’ve built around footwear. In a world obsessed with more padding, more support, more stuff, he’s asking a radical question: what if less is the way forward?From seventh-generation cobbler roots to creating a global brand on a mission, Asher’s journey is proof that purpose and profit can walk the same path. We talk about the realities of building a mission-led business, the sacrifices it demands, and the deep connection between human health, sustainability, and how we move through the world.This is about more than shoes — it’s about the imprint we choose to leave.