E13: What You Need To Do BEFORE Running Paid Ads

Are you thinking about running paid ads for your local service business? Hold up—you might be skipping some crucial steps.  Too many small businesses rush into doing paid ads without making sure that their sales funnel is properly built, filled, and optimized. I’m breaking down what local service businesses need to do before they hit 'go' on those ad campaigns. Learn the must-do prep work that could boost your ROI and convert traffic into paying customers. =========================== P.S.  When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/  FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport  Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/  =========================== Subscribe and Listen to the Podcast HERE:📱  ➡︎YT: https://www.youtube.com/seangarner  ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination  ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect!    Website: https://www.seangarner.co/  LinkedIn: https://www.linkedin.com/in/seanagarner/  Instagram: https://www.instagram.com/seangarner/  FaceBook: https://www.facebook.com/sean.garner.927/  Twitter: https://x.com/coachseang  =========================== ⏰ Timestamps ⏰ 00:00 Introduction 00:19 Importance of a Well-Structured Sales Funnel 01:43 Common Mistakes Before Launching Paid Ads 02:50 Basics of an Effective Sales Funnel 04:11 Preparing Your Digital Front for Paid Traffic 06:46 Setting Up Google Local Service Ads (LSAs) 09:54 Optimizing Google Business Profile for LSAs 11:39 Introduction to Pay-Per-Click (PPC) Ads 13:40 Strategic Use of Retargeting Ads 16:28 Comprehensive Approach to Paid Advertising ===========================