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E15 | S2 - Comment bien définir son positionnement

Episode 15 of the B2B & Go podcast, hosted by Simon Deschênes | Expert en Croissance des Ventes B2B, titled "E15 | S2 - Comment bien définir son positionnement" was published on November 16, 2022 and runs 26 minutes.

November 16, 2022 ·26m · B2B & Go

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Bienvenue à tous ! Voici quelques questions simples mais qui demandent une bonne réflexion… ! Pour tes clients potentiels, quel problème vient résoudre ta solution ? En quoi te démarques-tu vraiment de tes compétiteurs ? On te le dis d’avance, un bon positionnement le communique simplement et efficacement! Si tes prospects te redemandent d'expliquer encore ce que tu proposes et ce qui te distingue, c'est mauvais signe... Aujourd’hui, notre experte en communication-marketing t’offre une ...

Bienvenue à tous !


Voici quelques questions simples mais qui demandent une bonne réflexion… ! Pour tes clients potentiels, quel problème vient résoudre ta solution ? En quoi te démarques-tu vraiment de tes compétiteurs ?


On te le dis d’avance, un bon positionnement le communique simplement et efficacement! Si tes prospects te redemandent d'expliquer encore ce que tu proposes et ce qui te distingue, c'est mauvais signe...


Aujourd’hui, notre experte en communication-marketing t’offre une multitude de conseils qui t'aideront à définir ton positionnement et améliorer la communication de ton offre.


Bonne écoute !


Pour en apprendre davantage sur AUX.B2B


Mon compte LinkedIn : www.linkedin.com/in/simondeschenes

Et celui de Lynda : https://www.linkedin.com/in/lynda-zuliani/


Hoang the B2B Lead Generator Hoang Le I have over 10 years of technology solutions' go-to-market and business development experience at various levels: from account-based tele-discovery and sales prospecting, demand generation to account management.LinkedIn profile: http://linkedin.com/in/lsahoang B2B Marketing Needs Don Draper True B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew.B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd. B2B Social Growth: Presented By Tribal Impact Tribal Impact Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling,  Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts. B2B Podcast Agency Pikkal Pikkal Pikkal & Co is a B2B Podcast Agency with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Mumbai, New Delhi, New York, Singapore, Stockholm, Sydney, Toronto, Vienna, Washington DC and Zagreb. We provide end-to-end project management of B2B Podcasts for Enterprises Governments and Individuals. We also manage Webinars and Live Online Events to help clients acquire and influence connections. We can produce podcast shows in English, German, Hindi, Mandarin, Spanish and Swedish. Pikkal & Co was founded by podcast host Graham Brown. Pikkal & Co specializes in Performance Communication for B2B Clients. Performance Communication is Communication that delivers measurable results based on Data Driven Conversations.
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