E15 | S2 - Comment bien définir son positionnement

from B2B & Go · host Simon Deschênes | Expert en Croissance des Ventes B2B

Bienvenue à tous !Voici quelques questions simples mais qui demandent une bonne réflexion… ! Pour tes clients potentiels, quel problème vient résoudre ta solution ? En quoi te démarques-tu vraiment de tes compétiteurs ?On te le dis d’avance, un bon positionnement le communique simplement et efficacement! Si tes prospects te redemandent d'expliquer encore ce que tu proposes et ce qui te distingue, c'est mauvais signe...Aujourd’hui, notre experte en communication-marketing t’offre une multitude de conseils qui t'aideront à définir ton positionnement et améliorer la communication de ton offre.Bonne écoute !Pour en apprendre davantage sur AUX.B2BMon compte LinkedIn : www.linkedin.com/in/simondeschenesEt celui de Lynda : https://www.linkedin.com/in/lynda-zuliani/

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This episode was published on November 16, 2022.

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