E162 Will Foulkes: Retail Is Sitting On Untouched Billions

What if the fastest way to fund nature isn’t through donations… but through the global payments system?Will Foulkes left elite structured finance at a Magic Circle law firm to build something radical: a “green margin” embedded into everyday transactions that automatically funds nature restoration.From adding 1p to supermarket products, to integrating directly into Europe’s largest payment processor, this conversation goes far beyond sustainability theory. It’s about rewiring capitalism itself.Rich and Will explore why philanthropy won’t scale, why pension funds demand standardisation and 8% returns, and why nature must become a true asset class if we’re serious about rewilding half the planet.They unpack high-volume micro-transactions, invisible ESG impact, institutional capital, and what it really takes to move global markets.If you care about business, finance, retail, or the future of conservation — this episode will change how you think about scale.The technology exists. The model works.The only question left is: who moves first?