E166 Martin Berg: Nature Is Becoming a $1BN Business

from Second Nature · host Oxygen Conservation

A $1 billion bet on nature sounds like impact.It’s actually something far more uncomfortable.Martin Berg isn’t guessing where this goes—he’s building it. From inside global finance to running a $1BN natural capital platform, this is what happens when markets collide with ecosystems. Land becomes strategy. Carbon becomes currency. Biodiversity becomes… investable.But beneath the ambition sits tension. Investors want returns, not ideals. Corporates want certainty, not risk. And the market? It’s still being invented in real time.This is the honest conversation most people avoid.What happens when you stop treating nature as priceless… and start pricing it?

What this episode covers

A $1 billion bet on nature sounds like impact. It’s actually something far more uncomfortable. Martin Berg isn’t guessing where this goes—he’s building it. From inside global finance to running a $1BN natural capital platform, this is what happens when markets collide with ecosystems. Land becomes strategy. Carbon becomes currency. Biodiversity becomes… investable. But beneath the ambition sits tension. Investors want returns, not ideals. Corporates want certainty, not risk. And the market? I...

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E166 Martin Berg: Nature Is Becoming a $1BN Business

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This episode is 1 hour and 24 minutes long.

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This episode was published on April 9, 2026.

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