E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack

A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.  Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.    🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au 💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com 💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/   Katja Forbes https://www.thecxevolutionist.ai/ Katja Forbes’s books Machine Customers: The Evolution Has Begun See omnystudio.com/listener for privacy information.