This week's guest is Cassandra Michal, who joins us from Tampa Bay, Florida. Cassandra is a viral content creator who's taken a social media world by storm. With over a half a million followers on TikTok, Cassandra is known for the relatable and highly shareable bartending content and recipe videos. In our conversation with Cassandra, she shares her story from working in nightclubs to becoming a popular content creator on platforms such as TikTok, Instagram, and YouTube.
Cassandra discussed her content creation process, which includes sharing bartending tips, craft cocktail recipes, and relatable humor, as well as her strategies for growing your social media presence and managing multiple platforms. Cassandra also touched on her personal brand's future plans and the challenges and rewards of balancing her bartending career with her role as an influencer. You can find all of Cassandra's links on Cassandra Michal.com. That will contain links directly to her TikTok, YouTube, and Instagram profiles as well as her merch.
Or check the show notes for all the links as well. Enjoy the show. We're back with another episode of the industry podcast. My name is Kip.
This is Dan. What's happening? I'm just still awesome as always. I'm average.
My friends like to say, I'm not a medium. Perfect. Yeah. The sale of the business finally went through.
What are we? What's the date today? April 30th? Last Friday.
I'm currently on April 30th. My business finally sold. The sale is finally final after months of negotiation. That was good to get off the plate.
So yeah, down to one bar. Which is enough. Yeah. Now for sure.
Other jobs. Yes, exactly. So that's exciting. We haven't recorded in a while.
So I feel refreshed. I'm excited. We had an Easter weekend off and another week off or something. I can't remember.
Yeah. We have a great guest. So excited about that. But before we get to our guest, we should mention, I still have one bar.
You should come visit. If you're in the kitchen or Ontario, kitchen or waterloo on Ontario area, that's a sugar run downtown Kitchener. That's the speak easy at Sugar Run bar to check out everything that's going on there on Instagram. We have lots of great stuff for less, life comedy, like music, karaoke, anything you want DJs.
So at Sugar Run bar to figure out what's going on. Come see us Sugar Run. And for all of your wine and spirits needs, you can hit me up at kypp at BabylonSisters.ca. That's where you can hit me up for wine from Malibuar Winery in Beamsville, Ontario.
Terroir Wine and Port, so for all your Portuguese and Spanish needs. And then of course, Alora the Stilling Company. Alora the Stilling Company on Instagram. Check out what's going on there.
But yeah, by Canadian. What else should we tell you about our friend Alkomist Alley? Yeah, Alkomist Alley at alkomist.alie. And she's there for you for cocktail classes in home, cocktail experiences or training, consulting.
What doesn't she do? It's a good question. I'm not going to come and change your snow tires. I'm not going to tell myself.
I'm not going to tell you anything else. Alkomist.alie. If you like what we're doing here on the show, you should subscribe or rate, review, follow that helps us out tremendously. If you'd like to be a guest on the show or provide support for the show that's info at the industry podcast club or at the industry podcast on Instagram, that is where you find amazing artwork from Zac Hanna at zaik.h.a.
Double N A H dot CO for all your graphic arts needs. And the presenting sponsor of the industry podcast is in Biblioth. Dan, tell us all about in Biblioth. Sure.
In Biblioth, a cocktail app for bartenders, cocktail lovers and anyone who just likes to mix drinks. There's both a free version and a subscription model available with bartenders, can add complex recipes and a shareable format with professional tools embedded into each recipe card such as a batch calculator, a dynamically generated flavor profile and much more. Notably, in Biblioth now supports custom ingredient creations. These custom ingredients can be used in further recipes.
Yeah, it's really an amazing tool. Check that out. That's the app in Biblioth. And yeah, if you can also check out the website that John Markville for us, it's...
The History Podcast. I can't remember. Stuck well. Sit down.
One day I'll figure out what our website is. Okay. Yeah. That's about all we need to pry it around before we get to our guest.
Cassandra Michelle is with us. How are you Cassandra? Hi. Thanks very much for joining us today.
Appreciate it. Thank you for having me. I'm excited. Yeah, we appreciate it.
So you're coming here based out of Florida, correct? What area? Yes. And so did you grow up in Tampa Bay?
I'm actually from Massachusetts. Oh, really? What part? Newton?
Oh, okay. I know that's about... I go to Boston fairly often, so I know your area. I'm from Boston.
Yeah, so good. Yeah. And what prompted the move to Florida? I was bartending on Martha's Vineyard.
It's like a little island. Yeah. And that's just like prime money in the summertime for any server bartender. So with all my money, me and my friend decided to backpack.
And then we wanted to do like a snowbird type lifestyle. We would go back to the island and bartender serve on the summertime peak season. And then in the winter, we'd like live in Florida. So we got to Florida and then we both never left.
I can understand why. Yeah. But it's a little nicer. So what was your first bartending gig in Massachusetts?
Miller Alehouse. Oh, nice. Mm-hmm. I just turned 21.
And so how old were you when you moved to Florida? I got to 24. Okay, so it's about three years of bartending experience in the Massachusetts area before you. I had this snowbird plan.
Yeah, like three or four years of bartending serving. Yeah. And what kind of jobs were you mostly doing? Like what kind of places were you working at?
Like obviously, I think we can figure out what the Miller... Yeah, that was my starting. That was the restaurant that would cross train, right? You always look for those, especially as a waitress, you know, to move on up to the big dogs you can't just go straight to the nightlife.
Yeah, no. I mean, ever since I could get my fingers in it, I was in the nightclub industry. Oh, okay. So that's interesting.
So a lot of our guests have started and done some nightclub work and whatever. But you sort of stuck with it. Most people kind of get over it after a while. Are you still enjoying that sort of late night death by a million quarters lifestyle?
No. No. So I just went through the mornings. I would just wake up and I felt like I went through like an MMA match and I lost.
Yeah. So I just wake up and my body hurts so bad. So I remember looking at my boyfriend being like, I can't do this anymore. So I'm actually on the prowl to find a nightclub E bar that closes at like 10 or midnight.
Yeah, that's the thing, right? It's a thing, right? It's the late nights that start to really get to you. Plus, it really does become hard on your body because you're just on your feet the entire time.
Like not that other serving and bartending dogs you aren't but something about the nightclub you're having the speed that you're having to move at all the time. Yeah. You like don't realize that you haven't drank any water, you haven't ate anything. You haven't eaten.
You need yourself basically and it's like 4am and it's like you're counting your money and you're like, when did I have a sip of water recently? And it's like the way that you're reaching like all the time too is hurting your body because you're reaching down the middle or you're reaching behind you to the back bar if there's a beer fridge behind you and you're crutching down for other stuff but you're just doing it. It's like a hit workout at all times. I'm 5'3 and I always have to hyper extend over to the bar so my lower back and my knees are always like the worst.
And what time is last call in that Tampa area? 2.45. 2.45. Yes, sometimes I would get home at like 6am.
Yeah, I got there was a point in my life where I was like I can't I just can't hear the birds anymore. The birds chirping when you're counting money is crazy. Yeah, especially with nightclubs because they tend to be pretty dark and so you don't really know what's going on outside until you open that door. And you're like, oh my god, the sun is rising.
You can hear the birds, the sun is up, this is what am I doing. Yeah, what the fuck. Okay, so you ended up down in Tampa still sort of doing the nightclub stuff but at some point you start getting into doing the TikTok situation so describe that to us like what prompted that and how it grew so quickly. Yeah, I don't know.
I've always been like a big like YouTube fan so like when YouTube was the only video type stuff, I remember being younger and just being like, I really want to be a YouTuber. I didn't really know what for. And then I just really like making like videos. So once like TikTok came out, it was just like kind of fun and easy and I started off doing like workout content and that was fun until I was like, you know, I'm kind of bored with like teaching gym stuff and then I was in my boyfriend's garage and I was like, let me just like make a green tee shot online.
Like I don't know why I'm just gonna, all my friends want me to teach them how to bartend. Let me just see if this does well on the internet because I'd already had a quarter of a million followers on TikTok for my fitness. So I was like, you know, maybe they want to see something different because you know, I do bartend and you know, I like to party. So like let's show them that side of me.
And so I made that one green tee video is my very first bartender type content and it blew up. It got I think a couple million views and I was like, oh, like this is what they want. So I just started making like shot videos with my boyfriend's garage and it brought me up to half a million on TikTok. And then I kind of just started making bartender content on Instagram and on YouTube and I've kind of built a platform around bartender type content on pretty much all social media platforms now.
That's a chip ton of followers. And like, especially when you're going across like all the different platforms, do you foresee like a situation where maybe that's all you ever have to do? Yeah, unfortunately I've pigeonholed myself into just the bartender. So I mean, luckily it's very easy and fun for me to make content.
I work with a lot of bars and make content for them or, you know, my bartender friend I'm like, you can take a talk with me. And you know, they normally are like, yes, give me the view. And I'm just like, I just need more people in my videos that want to, it can't just be me. It can't always just be me.
So it's fun. And I like, you know, making cocktails and shots and it's fun to show that personality. But I also do have a second channel with more of like diversity. So then I'm not just like this party girl online.
Right. All the time. And you had some sponsorships as well. Is that correct?
Yeah, I'm sponsored with raw nutrition and bum energy, as well as just like affiliated things that I line with like companies that I actually like, like there's a bar and be of is like a place where you can get like shaker tans and bartender strainers and like cool setups like that that I like. So just little things like that. Mm hmm. It's interesting.
It's like a whole new world. And a lot of this sort of exploded during the pandemic when people went all we rather work. the bartenders were looking for some other way to still sort of hone their craft and so they would start doing the cocktail classes or whatever. But that's not really, did you start before the pandemic or after?
No, I started before the pandemic, I think, a little bit. And then I think I blew up on TikTok with my fitness after the pandemic. Oh yeah. Okay, yeah.
So after the pandemic is actually when I started being more serious with content, I would say about a year before, I've only been on the internet for like three years. And so like when you're doing fitness, like fitness, like are you doing workouts, workout videos or I used to go to like a crunch or something like that. And I used to, my boyfriend used to film you on my iPhone. And I used to say, okay, guys, I'm going to teach you how to do a squat.
And I would just make it a aesthetically pleasing video back then videos didn't have to be so crazy good that you know, got good views. You could be a little bit more naive and like immature with your content. Nowadays, it's very professional. That gets the views that you know, it's not the same.
It's matured. Right. So how have you adapted with that? Like, is it just a matter of buying better equipment or paying more attention and learning how to do the filming?
Yeah. Yeah. I mean, I would say different platforms are different. So Snapchat, for instance, you could have an Android from the 1970s and your video could blow up Instagram doesn't seem to care too much.
And then TikTok actually wants a blend. It just depends on the type of content being a content creator is like, you really just have to kind of understand what platforms want what from you. But yeah, I mean, do I have the professional cameras? Absolutely.
And lighting for YouTube. YouTube is very like, I would say good lighting, good camera, always for all their stuff. But when you can't really go on when people are making such great videos for YouTube, it's something you can go on there with some sort of shit quality video and expected to do as well. Yeah.
Yeah. That's how much work like the whole thing seems like a lot of work, especially if you're doing this across multiple platforms, like how many hours a week do you dedicate to it? Oh my God. So I have two YouTube channels.
I have two TikToks. I have one Instagram and one Snapchat and one Facebook. And I mean, my Google calendar is stacked with like days that I film and every day I'm editing and stuff. So it is 100% a full time job.
Yeah, because the editing takes a lot of time to I only know this from Dan because I don't do anything. I just complain about the editing all the time. You're self or do you have people helping out as well? Or is that all you know I'm doing it all myself?
Sometimes it's not that good. And I'm like, fucking send it. I've been working on this for two hours. Oh, editing is a pain in the ass man.
That's a lot of work. That's why this shows on your own. Yeah. So I love that.
So for the video editing, like, what are you using for like software and stuff? Or is it very for the final cut pro and all that stuff or Adobe After Effects or whatever? No, last time I had that on my laptop, my laptop started steaming on me. So now I don't even get it.
And so now what I do is I have video leaf and it's on my phone and it's the most easy I can do. It's on my iPhone. I can edit really well on my iPhone. I think I'm crazy because he has to edit on his laptop.
I'm just so accustomed to be doing it on my phone. Also, if you have the app, tick save, it saves all your TikToks with no watermark. So sometimes the editing software and TikTok is so good that if I just do a quick edit on TikTok, then it's already saved on my phone and I can put it on all other platforms if that's what I choose to do. So I only use two types of editing at the moment.
Oh, that's awesome. They would affect the tree. So yeah, if you can streamline that, workflow works, what a world of different things. Yeah, it's a big difference.
Yeah. I love it. You're doing all this shit until maybe just recently you're also bartending on just on the weekends or? So yeah, I still bartend.
But what I've been doing now is I'm working with bars as an influencer. So, you know, I am because I'm on the internet and I'm known as like a bartender whenever like bars want to work with me on the weekends. So like I'll work one shift for them and I'll share collaboration on my videos with the bar. And so the bar gets views and I get my content and I have a place to work for that night and I can like make fun content and it's really fun.
It's creative. It's I get bored easily anyway. So it's really nice to kind of have the freedom of hopping bars and you can throw me behind any bar, you know, like give me one trainee shift or I learned the system, but I really don't need it. I'm that work, you know, once you're a seasoned bartender, you can the POS system doesn't just show me where your wells are.
Like, you know what I mean? Most of my systems are pretty standard. It's yeah, just show me the system and give me five minutes to figure it out and I'm fine. Like I know how to bartend.
But yeah, no, that's what I'm doing right now. But I am going to I was working at a golf course for a little bit and that was fun being like a little bad cart girl. Yeah, yeah. But not my style.
I need that fast pace. I need that like college crowd. I mean, shoot me. I love it.
I think they're so fun. Young and dumb 22 year olds. I love it. It's that's very Florida.
So keep me young. I'm 32. So I just want to I'm going back to like a college bar and it'll be really fun because we're going to make some really cool content together. So so when you are doing like the bar hopping thing as the influencer, how do you like you just make tips while you're working and that's how you get paid or do they also pay you a fee to come and do the they pay you a fee as well because you're helping promote the bar.
Yeah, it's an influencer fee for sure. You know, I like the call it like princess treatment, but it is a service and it's weird. But you know, a lot of bars, a lot of bars, I will see like, try to copy the content that I make. And so it's just I saw an opportunity to make money.
I'm like you, you don't get the same views making the same type of videos that I'm making. So let's share collaboration. I'll work at your bar and I'll make videos, but I'll share collaboration with you because that that's duly beneficial for me. But they do pay an influencer fee for me to be there.
And yeah, I split tips with the bartenders that night. And if they want to be in my videos, they can be and I'll tag them. That's good. It's a great system.
So like, what did you have knowledge of other people doing something like that? Or how did you decide that this was a good, like a good sort of side hustle for you to monetize it? I don't think anyone's done it before if they have their their awesome because when I came up with this, I thought I was awesome for the site. I thought it was a good idea because I'm somebody that I don't stay at a bar for a few years plus.
That's not me. I'm quick to jump ship if you know it's sinking. I normally do really well with like trusting my gut with, you know, okay, it's my time to go type thing. So I really like I like being able to pop around.
I like that I'm getting paid for my creativity. And I don't mind bartending. I like the I like being the main character behind the bar and talking with people and, you know, giving them shit or something like that and saying for Massachusetts. So I do have that banter.
And it's also like, like it's like you said, the one thing that happens with bartenders, even if it's a good job that you make good money, it does get stale. You get tired of seeing the same faces over and over again. You get tired of the regulars, even if they're nice, like after a while, it's just like, I can't look at this face anymore. You know, or toxic, you know, you have to talk to management.
You could have, you know, there's a million things, but like if you're always moving to a different spot, and then if you have a shit experience at a bar one, then you just don't do that one again, right? Like, so who cares? Oh, yeah, exactly. So it is nice to kind of like, you know, there is one place that I was going to do influencing.
And now I'm like, well, I really like your place. So like, you want to hire me. So it's cool to kind of like, scope out. Yeah, yeah, it's like you kind of get to it's almost like dodging at all these places and getting to choose which ones you like.
That's why you're also making money at the same time and growing a brand. Yeah, you're not lying. It was a pretty smart idea. I don't, yeah, I don't remember how it came up.
I think it came up when I was working for a company doing social media content for all different brands. So it was like a hub spot that would make content for all different types of businesses. So I think I got the idea from working that type of place because I was in charge of making the content for all the types of brands. So once we came against like a tequila company, I was like, Oh, I have all these ideas.
And I was like, you know what, like, this would be great if like I just did this on my own and like the salary and like, make content for bars. That's great. Like I said, you get to your every nights and new experience, which is awesome. Yeah.
So let's talk a little bit more about the whole, what you're doing on your YouTube show and your TikTok show with the bartending. Describe to our listeners exactly kind of what the show is so that the animal, you can let them know where to check it out. So on TikTok, it's a little bit of a blend of making shots, making cocktails, bartender, banter, just like funny, relatable, shareable stuff, you know, a little bit, I lean kind of into like the toxic, you know, bartender stuff, you know, three shots of rumble and bite of a chicken tender and I'm going to go for seven hours, you know, just just the normal like bartender hospitality jokes. So it's kind of just anything hospitality.
If you've ever been a bartender or a server or a bar back, even I feel like you'd find my content relatable and funny, hopefully. Or if you're somebody that just likes to learn new drinks, if you're trying to get into bartending, I have a lot of like shot videos, I have a shot e-books, so you can always like learn how to make over 50 shots, you know, YouTube is more of just craft cocktails and shots as well. So it's like, if you're ever willing to like learn a new martini or something, just like, fun, informational stuff like that. So, well, let's just do it right now.
Where can all of our listeners watch all this stuff? Instagram, I'm Cassandra Michelle underscore, same with YouTube, and then TikTok, it is I am period Cassandra Michelle or something very similar to that. I am Cassandra Michelle, or you could always search badass cast and I'm pretty sure I'll pop up on platforms like that. So yeah, it's talking about the ebook.
How did you decide on that idea? So it's called 100 shots, no, it's called it's called shots 101, be a badass bartender. And I think when I started making shots a couple of years ago, people would always ask me like, oh, can you make this? Can you make that?
Can you make this? And so I was making like, I made over like 100 shots online. And so I was thinking, if I was somebody that was new working behind a bar or just someone that wanted to learn how to make more shots, I wouldn't want to just throw up my phone and like search a shot every time and scroll trying to figure it out. So I just wanted to get a place where there was just a bunch of shots that you can like click on and scroll through and you can read the recipe or you can click the video and watch how the video is made.
It's a short like YouTube under 30 seconds. So there's just two different ways to learn how to make the shot. And there's like a wide variety of shots. Like if you like spicy, if you like sweet, if it's your first time, if it's Fourth of July, so there's just like so many different types of shots.
So I think just listening to what my people, my followers, my friends were like asking from me. I just thought it would be a smart idea to make an ebook for it. Yeah, it's a good idea. And then you also have the clothing line now.
Oh, I do. I do. So we do have tattoos tequila and trauma merch as well as I prefer tequila merch. You can get like hoodies, tank tops, t-shirts, their unisex, so whatever you identify as, you'll look on in it.
Yeah, it's just kind of like my personal brands. I always prefer tequila, but I'll, you know, I get down with whiskey, but you know, every shot that I take, I probably would prefer tequila. No, that's just a good word. Can't go wrong with that.
You really can't go on tequila. Do you have? Well, we are pretty big supporters of trauma just because we interviewed the master of the stiller here on the show one time and they, I believe they sent us some product. Could they not?
Yeah, we got some tequila. But it's really, it's especially considering the price points pretty low for that tequila. And it tastes like a tequila that's way more expensive. What are you doing?
I am a big reposado drinker. Are you guys silver? I would normally go Blanco first, but I do like reposado. I like it all.
I like a neo too. I'm the reposado fan. You're a reposado? Yeah.
Yeah. Blanco just does something weird to me. I don't know. I don't really like it.
That's not it. That's what it's supposed to do. But I get weird on Repo and it doesn't hurt as much. Yeah, that's fair.
So just for the merch stories, how do people connect for that just we plug that as well? So the links in my bio is on bonfire. If you write bonfire.com forward slash let's be spicy. I'm pretty sure that's the URL, but you can always find it in my links.
It's under my bio of all my social media platforms. Perfect. I've got all those two. So I'll put a link to that in the show.
That was for everyone. And so you've already done a shit ton of stuff. Come up with some pretty innovative ideas and you've grown your platform so much. You're still pretty young.
So how would you if somebody else was looking to kind of follow your path and grow like a social media platform to bartend or for bartending or making shots or cocktails, what advice would you give them? Post every single day. Yeah. If you're trying to grow, you got to post every single day.
And don't try too hard. Don't throw on those wicked thick filters and whatever comes to mind when you're scrolling, you the trending audio, but make it your own. Doing the trends are fine and obviously I do some of them, but really create your own stuff. And I would always just say make it funny, relatable and shareable.
It doesn't always have to be all three, but if it's not relatable, then it's not going to get shared and people aren't going to like it because no one cares what your name is and what you do for a living. They want to connect with you. They want to find connection. So if something's funny or something that they like, that's what I would aim for if you're trying to grow on social media, but ultimately just have fun because you don't get paid for it for a very long time.
So you might as well be as versatile and yourself as much as possible. Yeah. So I was going to say like, I think being genuine is like the most important thing almost because you can tell like even I don't, I'm not on social media all the time, but like when I'm watching someone who's clearly just putting on an image, you can tell. Yeah, for sure.
So what's next then like you seem to have a million ideas and you're not shy about executing them, which is awesome. That's how you do this shit. So congratulations on all your success by the way. But yeah, what's what's coming next?
Man, I don't even know. I would like to stay put somewhere. I like to add chaos to calm. So I'm trying to work on keeping calm.
I'm starting at this new college bar and I'm really excited because they are very content friendly. So we're gonna be making some really cool stuff. And the ultimate goal is to always get paid for creativity. That's something I think since out the womb I've been searching to do.
So just continue finding ways to get paid for creativity. I love community. I'm a social butterfly. I like to have a good time.
I like to party. And you know, I also like to like be a little recluse as well. But you know, I like to go out and have a good time. So getting paid to stay creative and social.
But I would like to retire from bartending. When we all. But that's a big point because like the whole bartending gig is putting yourself on display. You're like an actor in a play the whole time.
You're on your on stage. You're on display. And you have to be like put on this like air of friendliness and like be social. And then you're also doing that in your like your more real job in a way, which is the social influencer job.
How do you find time to just like kind of decompress? I drive home and complete silence. Yeah. No podcast.
No music. Like, you know, like after the won't want for hours, I'm literally just like, I don't say a word. I mean, there's no one to talk to myself. But yeah, no, I think the next day after bartending you're exhausted.
Like talking on camera and stuff, like I could yap all day. But yeah, I guess you do have to find some time to kind of like turn off. I'll let you know when I start doing that. When you're doing the videos, do you have like a sort of a set like, I'm sure you don't write out a like physical script and practice it like you're doing it more naturally.
But like, do you have like an idea about what you're going to talk about in any in the manner that you're going to talk about before you start? And how if so, how do you like keep sort of rejuvenated in that creativity? Because that seems hard if you're posting every day. Yeah.
Well, I'm also not posting every day. I'm posting multiple times a day sometimes I post two to three videos on all social medias, but they could be the same same three videos. But you know, it's three separate videos that go out per all platforms. So yeah, it's, it's very planned.
You know, they went to I went to chat GPT and GPT. And I put in as much content as I needed to put in. And I was like, how much time do I have to be filming? And it kind of gave me an answer.
And then I was able to make a Google calendar based on like, how many days do I need to film? Can I batch anything? So when I'm bartending, I will put my phone up and I'll just, I sometimes I don't have any ideas. So I'll just like film me doing like random things.
And as I scroll, I'll be like, Oh my god, wait, this is perfect. I have an idea. And then I'll take a video that I've previously recorded me at the bar and I'll throw like a the thing that just came to my mind, like what the audio helped me create. But I do I, when I bartend, I record myself a lot, just so I have videos in the back.
But when it's time to set up the lights, the cameras for shots or cocktails, that's all planned normally a couple days prior. And yeah, I just sometimes I'm making two three videos and I'm switching out my shirts and redoing my makeup and hair. And you know, by the third one, I don't even edit air post it because my personality has left the chat. So sometimes, you know, you got to kind of like slap yourself and be like, yeah, that's the other thing.
Like it's hard enough to do on a bar shift, but you're doing this multiple times a day. And then also, like you're trying to be creative, you can't post the same fucking content every day or say the same shit in every video. So do you ever feel like you ever get to the point where you're like, Holy shit, I got nothing I'm drained. No, I wouldn't say I'm yes, after by the third video, I think I'm like, okay, no more turned off.
I thought I could and I can't. But you know, actually, there's there's power and repetition because you know, I prefer tequila with something that I wasn't like, Oh yeah, one day I'll have a t-shirt for that. And people will buy it because they like tequila. It was it was so authentic that I would take a shot and be like, I prefer tequila.
And once I realized that I started saying that kind of consistently by accident, then it became a phrase, then it became March so from a business point, that was smart, but it wasn't on it. It wasn't planned in the beginning. So sometimes repetition is actually good on social media, because you're kind of showing off who you are and you're standing on it like, yes, this is who I am. I do like tequila.
And people do like phrases and you know, those things actually are very content friendly nowadays. But keeping your keeping your spirits high instead of, you know, staying dull, you kind of have to throw on that social media embodiment, you have to like really throw on that personality, which is a little different than bartending personality, but it's pretty similar. Yeah, it is. Yeah, I think you're right.
Like, it's funny because there you are sort of doing the same thing, but it is a little different energy, like making a video or even like we do podcasting is a little bit different than what I'm doing when I'm bartending because you have someone to play off of when you're doing the bartending because someone's you're talking to another physical person, as opposed to just talking directly into a camera. Yeah, yep. Yeah, small talk with people that you don't really want to talk to, but you have to talk to and you have to, but you're getting something back from them at least, even if it's boring, like you can like three to $10. It is worth it.
Yeah. Keep doing it. Yeah. Well, this has been super fun because I know we really appreciate you coming on the show.
Thanks so much for giving us your time, especially because I don't seem like you have that much of it. So what's happened for the rest of your night? You go right to a recording tomorrow video content? I actually do have some videos I have to go edit, but I think I'm actually going to go get some line with my girlfriend.
There you go. At least you still have time for that. Thanks again, because honestly, we really appreciate you giving us the time that was super fun. And yeah, and keep doing what you're doing.
You're obviously know what you're doing. Thank you for having me. I've had a blast. Thanks very much.
Take care.