E3: Reddit, LinkedIn, YouTube: The New AI Search Battleground

In Episode 3 of Fan Out, Krista Doyle takes the lead and breaks down the reputation layer of AI search — her term for everything happening off-page that shapes how LLMs talk about your brand. Krista calls it "the group chat" — AI is asking the internet what they’ve heard about you, and those conversations are happening whether you’re participating or not. She and Kaleigh dig into how to actually get started, why AEO is a team sport, how to cross-collaborate with social, community, and PR, and Krista’s own proof-of-concept — she has no website, but ChatGPT nailed her expertise from LinkedIn posts and blog mentions alone. Key takeaways: • 85% of AI search citations come from third-party sources, not your own site • Your reputation layer is being built with or without you — participate or get left behind • Start with one platform that’s showing up for your target queries. Go hard there. • Employee advocacy over astroturfing. Mobilize your team as real subject matter experts. • Reddit is cracking down on gray-hat tactics — anonymous accounts and AI bots get exposed fast • LinkedIn citations in AI search are rising, especially for B2B • The AEO person is the coach, not the player — collaborate cross-functionally with social, community, and PR • Consistency on one platform beats spreading thin across five Mentioned in this episode:‪@semrush‬ ‪@TryProfound‬ ‪@superpath‬ ‪@reddit‬ ‪@LinkedIn‬ ‪@quora‬ ‪@OpenAI‬ ‪@claude‬ Hosts: Krista Doyle & Kaleigh Moore