E35: The Luxury Car Business with Francesco Policaro

The automotive industry is undergoing a transformation with the rise of electric vehicles and the introduction of new technologies and new ways of interacting with car buyers--all while operating in a challenging economic environment. Luxury auto dealers are at the forefront of many of these changes. On this episode of The Unlimited Podcast, Brian speaks with Francesco Policaro, CEO of Policaro Group, a luxury auto retailer in the GTA and southern Ontario. Brian and Francesco discuss automotive industry trends, what a prospective car buyer should know, managing a multi-generational family business, the current state of the economy, and more! Founded in 1979 by Francesco's father and two uncles, Policaro Group has emerged as a prominent automotive retail group in the GTA and Southern Ontario. Currently, their expansive group encompasses Acura, BMW, Jaguar, Land Rover, Lexus, Porsche, and Volvo. Policaro Group is involved of many aspects of the automotive experience, ranging from helping customers purchase their first car, sourcing exotic super sports cars, and supporting professional racing, all with an incredible focus on the customer experience. If you like what you hear, please don’t hesitate to rate us kindly. And if there are particular topics you’d like covered, please let us know. Timestamps: 0:00 Disclaimer & Intro 4:21 Policaro Group's history 8:22 Sourcing luxury cars 15:00 Making the customer experience exceptional 20:16 Technology evolving the automotive industry 27:41 Improving the typical "car buying" experience 36:51 Francesco's favourite cars & super sports division 40:51 Managing a multi-generation family business 44:42 Francesco's economic outlook 48:08 If Francesco could do anything, what would it be? 50:18 Outro