E42 - SEO and AI in Modern Marketing with Zach Jalbert

In this episode , Gary meets with Zach Jalbert, a consultant and author of 'SEO for ROI: Navigating Online Authority for AI-driven Customer Experiences.' Zach shares his journey from launching a Wix website to becoming an industry leader in digital marketing. They discuss how AI has reshaped SEO, the importance of building authoritative and unique content, and the necessity of multimedia approaches in modern marketing. Zach also offers insights into maintaining brand authority across various digital platforms and navigating the complexities of AI-driven customer experiences. 00:00 Introduction and Guest Welcome00:30 Zach Jalbert's Journey to SEO Expertise02:13 The Evolution of SEO in the Age of AI04:38 Content Strategy in the AI Era09:06 The Importance of Video and Multimedia12:46 Maintaining Authority Across Platforms23:16 AI in Customer Experiences30:18 Consulting Services and Contact Information32:43 Conclusionhttps://www.amazon.com/SEO-ROI-Navigating-Authority-Experiences/dp/B0G1L3H5RQ/ref=zg_bsnr_g_6133991011_d_sccl_8/139-1997418-2011955?psc=1https://www.linkedin.com/in/zach-jalbert/Tekenterprise.com