E47: Wealth Innovations with Som Seif

On this episode of The Unlimited Podcast, Brian welcomes Som Seif, a trailblazer in the Canadian wealth management space and the founder of Purpose Unlimited. Som's career is marked by a series of innovative milestones, from launching one of Canada's first ETF companies, to co-founding Wealthsimple, to creating the world's first Bitcoin and Ethereum ETFs. Som shares his insights into the evolving wealth and investment management landscape, highlighting the importance of aligning investment strategies with personal values and financial goals (sounds familiar to us here at Ginsler Wealth!). In addition, Som reveals the lessons learned from his business and entrepreneurial experiences, his vision for the future of financial services, and his best advice for success. Som Seif is the Founder and Chief Executive Officer of Purpose Unlimited, which he formed following the sale of Claymore Investments to BlackRock Inc. in March 2012 and the Co-Founder of WealthSimple Technologies Inc. Prior to Claymore Investments, Som was an investment banker with RBC Capital Markets. He has a strong commitment to community and is currently Co-Chair of the UofT Defy Gravity Campaign, a member of the AGO Foundation Board, and Next Canada Board. Timestamps 0:00 Disclaimer and Intro 4:56 Som's "Superhero Origin Story" 9:52 Som's Investment Banking experience 16:47 Launching Claymore Investments 24:42 Building Purpose 30:47 Founding Wealthsimple 33:24 Cryptocurrency & digital assets 39:40 Where does cryptocurrency fit in a portfolio? 46:14 Longevity Pension Fund 49:10 If Som would start a new company, what would it be? 51:12 Som's key advice for success 52:27 Outro