(E5) The social media expert Hel Reynolds

Social media doesn’t always get the best rep and over the years I’ve spoken with many leaders who are hesitant to move online, for fear of getting caught up in the negativity, or thinking that what they’re working on is too important or serious to be condensed into a few hundred characters. But being visible and working on your online connection can be vital to the impact you make as a leader.In this episode I am talking with all-round social media guru Hel Reynolds. Through her organisation Comms Creatives, Hel advises leaders and communications teams on how to overcome their fears about showing up online and building a social media presence that connects. By the end of this discussion we aim to show you how social media can play a part in your own leadership approach, helping you to do it your own way.what exactly is social media.We talk about:the one-minute pitch for why leaders should be using social mediawhy leaders should ignore social media at their perilhow to avoid social media becoming all-consumingbringing your personality onlineknowing where to invest your time and effort onlinewhy LinkedIn is a great place to startnavigating negative comments onlinehow to find your creative sidewhat you can learn from one MP's posts on TikTokhow social media fits as part of your leadership communications planwhat you can learn from leading CEOs using LinkedIN the one bit of social media advice people should pay attention toResources and helpful linksHel's Facebook group Hel's Facebook page @HelReynolds on Twitter Hel's Website Brunswick Connected Leadership report 2022Kekst CNC Global CEO LinkedIn TrackerLee also referenced the Connected Leaders report by Brunswick (link above); in the report they found that 47% of staff will look at a CEO's social media account when considering joining a company. And 74% of employees expect leaders to use social media to communicate. If you want to transform your leadership impact book a free consultation call with me About leaders with impactWant to know the secret of great leaders? In Leaders with impact we'll be exploring what makes an impactful leader; sharing stories of success and strategies that set them apart.If you are ambitious for your organisation but are struggling to identify what you can do differently as a leader to deliver the right improvements, then hit subscribe to learn how you can get clear on your strategy, implement some self-leadership and connect with those you serve.New episodes are released every fortnight. About HelHel Reynolds is an award-winning communications creativity expert, and she runs Comms Creatives with her sister, Lesley. Each year, she trains hundreds of communications professionals from brands like BBC Studios, Manchester Council and Macmillan Cancer Support to unleash their creativity, with engaging online courses that get people fighting their fears and growing their social media and creativity skills. She draws those cartoons you might see popping up all over your Linkedin and Twitter, and writes the very popular Big Yellow Newsletter, dropping comms inspiration into over 10,000 inboxes each week. Hel lives in Wales, and when people call her childish, she takes it as a compliment, & she is usually attached to a mug of coffee and a cat. Get in touchIf you enjoyed the episode please leave a review on Apple podcasts (or your app of choice) and let me know what you thought on LinkedIn or instagram. I’ll be back with the next episode in two weeks so in the meantime remember to sign up to my newsletter to get notified of new episodes, guest appearances and further insights on how to lead with impact.