E50 | S5 - La vraie raison des échecs en salon professionnel

Episode 50 of the B2B & Go podcast, hosted by Simon Deschênes | Expert en Croissance des Ventes B2B, titled "E50 | S5 - La vraie raison des échecs en salon professionnel" was published on September 26, 2025 and runs 32 minutes.

September 26, 2025 ·32m · B2B & Go

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Summary

Pourquoi la majorité des entreprises repartent-elles d’un salon professionnel sans résultats concrets ? Dans ce premier épisode de la saison 5 du podcast B2B&Go, Simon Deschênes reçoit Daniel Langlois, président et cofondateur du Groupe LGX et du salon Stratégies PME. Au programme : Les erreurs fréquentes des exposants en salon (et comment les éviter)Comment capter l’attention sans être intrusifLes pratiques qui font la différence pour générer de vrais rendez-vousLe ROI réel d’un salon :...

Episode Description

Pourquoi la majorité des entreprises repartent-elles d’un salon professionnel sans résultats concrets ?

Dans ce premier épisode de la saison 5 du podcast B2B&Go, Simon Deschênes reçoit Daniel Langlois, président et cofondateur du Groupe LGX et du salon Stratégies PME.

Au programme :

Les erreurs fréquentes des exposants en salon (et comment les éviter)
Comment capter l’attention sans être intrusif
Les pratiques qui font la différence pour générer de vrais rendez-vous
Le ROI réel d’un salon : 39 prospects qualifiés en moyenne par exposant
L’importance cruciale des suivis après l’événement

Daniel revient aussi sur l’histoire de Stratégies PME, son évolution depuis plus de 10 ans, l’impact de la pandémie, et la vision derrière cet événement devenu incontournable pour les dirigeants d’entreprise au Québec.

Un épisode riche en conseils pratiques et en perspectives inspirantes, pour toute personne qui veut transformer un salon professionnel en véritable levier de croissance.

Bonne écoute!

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