E53 | S5 - Pourquoi le storytelling est devenu essentiel en B2B

Episode 53 of the B2B & Go podcast, hosted by Simon Deschênes | Expert en Croissance des Ventes B2B, titled "E53 | S5 - Pourquoi le storytelling est devenu essentiel en B2B" was published on November 27, 2025 and runs 21 minutes.

November 27, 2025 ·21m · B2B & Go

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Summary

Bonjour à tous ! Dans cet épisode 53 enregistré en direct de Stratégies PME, Simon Deschênes reçoit Jean-Baptiste Le Pesant, président de Beauvoir, une agence spécialisée en storytelling de marque. Ensemble, ils décortiquent comment les PME B2B peuvent utiliser le storytelling pour se différencier, créer un univers cohérent et bâtir un message qui reste en tête. Jean-Baptiste explique pourquoi le storytelling devient indispensable même dans les secteurs techniques, comment transformer une sim...

Episode Description

Bonjour à tous !

Dans cet épisode 53 enregistré en direct de Stratégies PME, Simon Deschênes reçoit Jean-Baptiste Le Pesant, président de Beauvoir, une agence spécialisée en storytelling de marque. Ensemble, ils décortiquent comment les PME B2B peuvent utiliser le storytelling pour se différencier, créer un univers cohérent et bâtir un message qui reste en tête.

Jean-Baptiste explique pourquoi le storytelling devient indispensable même dans les secteurs techniques, comment transformer une simple liste de caractéristiques en une histoire mémorable, et pourquoi les humains retiennent les récits bien plus que les features.

Un épisode clair, concret et inspirant pour les entreprises qui veulent rendre leur marque plus humaine, plus cohérente et plus mémorable.

Bonne écoute !

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