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E55 | S5 - Qu'est-ce qui transforme vraiment HubSpot en levier de croissance ?

EPISODE · Dec 11, 2025 · 23 MIN

E55 | S5 - Qu'est-ce qui transforme vraiment HubSpot en levier de croissance ?

from B2B & Go · host Simon Deschênes | Expert en Croissance des Ventes B2B

Bonjour à tous !Dans cet épisode capté en direct à Stratégies PME 2025, Simon Deschênes reçoit Mathieu Bélanger, associé chez Parkour3 et expert en automatisation marketing depuis plus de vingt ans. Ensemble, ils explorent un enjeu devenu central pour les PME : comment structurer son marketing, aligner ses équipes et intégrer HubSpot pour générer une croissance réelle, sans se perdre dans la technologie.Mathieu explique de façon simple et concrète quand l’automatisation devient réellement rentable, pourquoi certaines entreprises génèrent trop de leads pour les traiter, et comment éviter les erreurs fréquentes lors d’une implantation. Il démystifie aussi l’impact de l’IA intégrée à HubSpot : agents intelligents, personnalisation automatisée, prospection enrichie et nouvelle façon de lire le parcours client.Un épisode essentiel pour toute PME qui veut mieux qualifier ses prospects, améliorer sa performance marketing et commerciale, et entrer en 2026 avec une stratégie beaucoup plus solide.Bonne écoute !Pour découvrir qui se cache derrière B2B&Go et découvrir nos services, rendez-vous : https://auxb2b.com/

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E55 | S5 - Qu'est-ce qui transforme vraiment HubSpot en levier de croissance ?

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