E61: How to be innovative on social media: Irish FA

The Irish Football Association has recently won three Northern Ireland Social Media Awards for  In-House Team of the Year, Most Innovative Use of Social Media, and Best Overall Use of Social Media. Their mission is to promote, foster and develop football for all in Northern Ireland and they know the digital content they create plays a key role in doing this, whilst creatively supporting all aspects of the organisation. In this podcast, the communications team - Andy, John, and Ciaran give us so much information in relation to  - Building Community - Innovative content which sets you apart and creates impact.  - Growing on the Tik Tok platform - Creating impact without needing a huge budget. - User-generated content - Achieving millions of impressions using GIF'S and so much more. Links that were mentioned in the podcast https://giphy.com/ To follow all the action at Irish FA https://www.irishfa.com/ https://www.facebook.com/OfficialIrishFA https://www.instagram.com/northernireland/ https://www.tiktok.com/@northernireland