Economics and Sports Broadcasting II episode artwork

EPISODE · Aug 8, 2012 · 50 MIN

Economics and Sports Broadcasting II

from Sports Economics · host Dr Liam Lenten

This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various emphases are given to the market structure, the broadcast rights, advertising, and sponsorship. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.

This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various emphases are given to the market structure, the broadcast rights, advertising, and sponsorship. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.

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Economics and Sports Broadcasting II

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This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various...

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