EPISODE · Aug 8, 2012 · 50 MIN
Economics and Sports Broadcasting II
from Sports Economics · host Dr Liam Lenten
This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various emphases are given to the market structure, the broadcast rights, advertising, and sponsorship. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.
What this episode covers
This lecture centres on the role of the television broadcasters in sports and how this huge influx of funds, non-existent a couple of generations ago, and how its profound impact on the modern landscape of the modern sports industry. Various emphases are given to the market structure, the broadcast rights, advertising, and sponsorship. Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.
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Economics and Sports Broadcasting II
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