Why Editing Yourself for People That Might Like You is Repelling People That Will Love You [E22]

Send Me a MessageWork with Me Show Notes: ...You Will Repel Customers Who Will Love You" - Original quote by me (formally @successandsprit ....now @iamsunitakumar everywhere)This episode is a quick PSA for those of you building an audience online for any reason on any platform. Given the events of this weekend - hence the Saturday release - it's particularly relevant. I dig into the archives of the origins of this creative project (which recently turned into a more formal business project) to read a post from my IG from years ago. If you would just prefer to read it it's linked below. Overall message: The more you focus on people who want YOU, the more you will repel those who don't want you to be you. Focusing on the second category instead of the first category will cause you to repel your actual target OR build an audience full of people that have not seen the real you.Both are a trap. Magnetic marketing and aligned business starts by you being you in your fullest expression. Full stop. No amount of building a business "around your design" or useless AI prompts can get around that. PS: 💡No lighthouse dims its light just to keep other lighthouses comfortable with their beliefs about "modesty".If my confident vibe turns you off... change the channel. I’m not for you. Real lighthouses don’t give a flying f**k. They shine. They guide.They are just doing their job. And they don’t apologize for it.So put the pitchfork down and stick it in a potato. 🥔💥****This original IG post is archived so it's not longer publicly visible. Work with Me Email for client inquiry or collaborations (No guest pitches). [email protected]