El Salvador's Branding Strategy

This episode picks apart the communications strategy of El Salvador's governing party, Nuevas Ideas, and how they've rebranded the suspension of civil liberties into a triumph of good over evil, just by slapping on the face of a tech bro in a baseball hat. We look at the namesake of this podcast, Surf City, through the eyes of political communications expert Elena, who shares her thoughts on the censorship, troll farms, crypto kings, state media, paid sponsorships, artist collabs and general astroturfing that makes the Bukele model so on trend right now- and the bestia mediática that this podcast is up against.Statecraft, but make it content, chava. This is Episode 2 of Live from Surf City.Sauces:https://www.revistafactum.com/seis-anos-destruccion-columna/https://www.laprensagrafica.com/elsalvador/Implicada-en-caso-Troll-Center-recibio-21-mil-en-periodo-de-Nayib-Bukele-20181219-0363.htmlhttps://www.bbc.com/mundo/articles/c4gpv776zd0ohttps://diariolahuella.com/gerson-martinez-se-atribuye-construccion-de-bypass-de-la-libertad-y-el-presidente-bukele-lo-desmiente/