Elks Seeking Healing After Name Change

The Edmonton Elks are still reeling from their 2021 name change — a move team president Chris Morris calls a “disaster” that shattered decades of fan loyalty. Once beloved by supporters, the switch from Eskimos to Elks deeply offended many, and reversing it is now off the table. Amid pressure from Inuit leaders and a broader cultural reckoning, the team faced a painful rift — but they’re fighting back. Under new ownership, they’re rebuilding trust by honoring their past: reviving the iconic “Once An Eskimo Always An Eskimo” sign, embracing “Green and Gold,” and leaning into their “Double E” identity. With a season-opening win and a home game looming, the Elks are determined to win back their community — one fan at a time. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/81b7ecdd95043ba2