Emerging Sales Strategies

The Big Event by Advanced Staging Productions brings you deep dives into every corner of the event industry—from audio and video to lighting, technology, and more. Each episode features industry experts who share valuable insights and trends to keep you informed and ahead.In this episode, Bill McEwen, Vice President of Strategic Development does a deep dive into how the event industry’s sales landscape is evolving. From emerging sales trends and shifting client expectations to team dynamics, strategic partnerships, and what’s next on the horizon, this conversation offers actionable insight for sales and event professionals alike. Tune in to learn how modern sales strategies are shaping the future of live events—and how to stay ahead of the curve.