Empathetic Selling in a Complex Buyers' Journey (GE HealthCare)

Transforming B2B Healthcare Marketing with Andy DeLaO of GE HealthCareIn this episode of The B2B Engagement Podcast, Gavin Finn sits down with Andy DeLaO, Chief Strategy and Marketing Officer at GE HealthCare, to discuss change management, patient-centric strategies, and B2B engagement evolution.Key topics include: Andy’s multi-year change management plan and its impact on marketing transformation The importance of patient-centric and customer-centric approaches in healthcare marketing Strategies for aligning and inspiring teams to drive engagement and growth How GE HealthCare simplifies complex industry challenges into effective, trust-driven marketing strategies Maintaining an authentic human touch throughout the customer’s problem-solving journeyTune in for expert insights on strategic marketing, customer trust, and B2B transformation in healthcare.Learn how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com