Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigat...

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This episode is 21 minutes long.

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This episode was published on July 18, 2024.

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