Encore: 5 steps to content marketing success

from Business Essentials · host SoundCartel

Reveal yourself as an expert in your industry and you'll reap the rewards later. Content marketing is an online marketing strategy to help you build your profile and be the 'go-to' expert in your field. It doesn't have to be as time-consuming as you might think, says content marketing expert and journalist, Valerie Khoo. So that you're not reinventing the wheel, she explains how to turn one discussion point into several communication methods – like blogs, videos or articles – to be published on different social media platforms. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on June 10, 2021.

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