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Encore: Time for a new name? episode artwork

EPISODE · Jul 12, 2021 · 12 MIN

Encore: Time for a new name?

from Business Essentials · host SoundCartel

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider. Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable when you move into new markets, for example, and your current name won’t work. Luke takes us through some of the biggest mistakes businesses make when changing their names. If you’re going to embark on the process, he says, it’s a big step and you may as well get it right. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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Encore: Time for a new name?

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How long is this episode of Business Essentials?

This episode is 12 minutes long.

When was this Business Essentials episode published?

This episode was published on July 12, 2021.

What is this episode about?

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider. Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable...

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