Energy Drinks Market Needed Her Female-First Lens | Michelle Cordeiro Grant (GORGIE) Interview

I grew up the typical Rust Belt kid eating mostly a hodgepodge of way-too-sweet, packaged foods and beverages. I’d like to think my “white trash palate” has evolved in the last few decades, but some things are harder to kill than 50 Cent. And you might be asking yourself…what does this have to do with your conversation with the founder of the energy drink brand Gorgie, Michelle Cordeiro Grant? Well…at this past year’s NACS Show, this recovering artificially flavored and sweetened Energy+ drink enthusiast tasted a few naturally sweetened and lightly flavored Energy+ drinks that were great…one of which that left an impact on me was Gorgie. So, naturally I wanted to lean-in further, especially after learning about the founder’s unconventional yet fascinating path to the CPG industry. In our conversation, Michelle explains how that business superpower allowed her to think differently and inspired many key strategic elements within Gorgie. We also breakdown the growing importance woman are playing within the energy drinks market. Plus, take it a step further and explain why it’s the perfect time to apply a much-needed female-first lens to the beverage category. Additionally, Michelle shares important lessons she’s learned in year one building an energy drink brand. Finally, we talk through some untapped exploratory sales channels and what Michelle’s lifestyle branding goals are for Gorgie long-term. But these are just a few of the fascinating topics within our recent conversation… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠LINKEDIN⁠ ⁠YOUTUBE⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠TWITTER⁠ ⁠INSTAGRAM⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠FACEBOOK⁠