Engagement v. Reach v. Clicks on Facebook

What this episode covers

A fight has broken out over whether Facebook’s news feed is spreading hyper partisan news content. If you look at he metric of engagement, it does! If you look at reach, that’s less so. So what’s the right thing to measure? Learn more about your ad choices. Visit podcastchoices.com/adchoices

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How long is this episode of What's New?

This episode is 7 minutes long.

When was this What's New episode published?

This episode was published on July 23, 2020.

What is this episode about?

A fight has broken out over whether Facebook’s news feed is spreading hyper partisan news content. If you look at he metric of engagement, it does! If you look at reach, that’s less so. So what’s the right thing to measure? Learn more about...

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