Engaging Corning & Company’s Sales Team and End-to-End Solutions Platform for Distilled Spirits Brands

In this episode of Still Building - The Business of Craft Spirits, I dive into the innovative strategies reshaping the craft beverage alcohol landscape, focusing on Corning & Company’s integrated route to market platform. We explore how this platform simplifies the journey for emerging craft spirit brands, consolidating relationships and logistics into a streamlined process. I also uncover the surprising marketing power of small-format packaging, specifically the 50 mL bottle, which lowers consumer barriers and enhances trial opportunities. From boosting retail sales to facilitating unique consumer experiences, these tiny bottles prove to be game-changers. Join me as we dissect these strategies and consider what they mean for the future of craft spirits. Discover how combining comprehensive support structures with innovative marketing tactics can drive success in this dynamic industry.