Entrepreneurs Roundtable: Marketing for Small Businesses

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.   - Chapters -  00:00:00 Introduction and Background 00:07:44 The Attention Economy 00:09:02 Unify Your Marketing Voice 00:13:44 Balance Between Branding and Performance 00:20:08 Competitive Audits and Analysis 00:25:39 The Affect of Influencer Marketing 00:34:28 Enhancing Customer Experience 00:36:07 Marketing Mistakes 00:39:39 QA & QC for Marketing Process 00:42:46 Emerging Strategies 00:45:38 Closing