Ep: 03 | Nuances Of Being An ASM In FMCG Sector

The FMCG space is probably one of the most sought after places in a BSchool for various different reasons, and upon joining this space most often than not regardless of which role you will end up serving the organization you are put through the sales stint first. Now the sales role in the FMCG Space is quite interesting & an important aspect for a manager to pick up before transitioning into their respective roles and I will tell you why. The sales role actually gives you a very hands-on experience wherein you get the opportunity to learn the nuances of the market by directly interacting with the trade. Trade is again a very crucial part of how your product moves from manufacturing to your end consumers. Being an Area Sales Manager in the FMCG Space lands you smack in the middle of this whole setup, wherein you not only sell the products that your brand manufactures but also have a very macroscopic view of the market, about what the competitors are doing and how they are reaching the end consumers differently than your brand. On this episode of MBA Inside Out, Aditya & Sumit are joined by Shweta Vats (Area Sales Manager at Hindustan Unilever Limited) to have a conversation about all the nitty-gritty of being an ASM in the FMCG space. Tune into this episode to get a sneak peek into being an ASM in the FMCG space. Chapters of the Conversation: (4:48) - What does a work week look like in FMCG space?  (7:58) - How does an ASM ensure that the sales figures are being achieved on a daily basis?  (9:12) - Striking a balance between office & field setup (11:48) - Myths about the FMCG space & transition from B-School to FMCG sales (16:49) - Allotment of categories post your MT Stint in FMCG (19:35) - Some examples of Jugaad Moments on the field in the FMCG space (25:13) - The managerial aspect of an ASM Role  (28:04) - What is the Servant Leadership concept? (30:38) - Why do we see few females in FMCG sales roles (34:37) - Transitioning from other industries to the FMCG space (37:53) - Indian FMCG Companies vis-a-vis Multinational FMCG companies  (41:29) - Recommendations for B-School graduates Connect to Shweta on LinkedIn: https://www.linkedin.com/in/shwetavats/ Connect to Aditya on LinkedIn: https://www.linkedin.com/in/adityaragiyer/ Connect to Sumit on LinkedIn: https://www.linkedin.com/in/sumit-gattani-5014a3a3/ Intro & Outro Track by: http://youtube.com/20syl Follow MBA Inside Out on LinkedIn & Instagram for regular updates: https://www.linkedin.com/company/mbainsideout https://www.instagram.com/mbainsideout/