Ep 07. Leveraging AI to Automate Mobile Media Buying

What this episode covers

Data used to be the single source of truth for marketers, but this has changed; the bigger question is what do we know and how do we know it? We also want to understand how automation can give us answers and drive better results. We direct these questions to our guest, Athar Zia ‘Z’ — Founder and CEO of BLKBOX.ai.

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How long is this episode of The Hive?

This episode is 20 minutes long.

When was this The Hive episode published?

This episode was published on August 11, 2021.

What is this episode about?

Data used to be the single source of truth for marketers, but this has changed; the bigger question is what do we know and how do we know it? We also want to understand how automation can give us answers and drive better results. We direct these...

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