Ep 08: The One Where I Sold Wedding Dresses Out of My Trunk (+ What I Learned About Brand Strategy)

In 2016, Lacy was running a Pilates studio she loved. Then she added spray tans. Then lash extensions. Then — and this is true — she started selling wedding dresses out of the trunk of her car. In her head it was a one-stop bridal wellness empire. In reality, it was a Pilates studio that had completely lost its mind.This episode is about the trap underneath that chaos: the belief that solving more problems makes you more valuable. It doesn't. It just crowds the garden until nothing gets enough of you to grow — and nobody, including you, can tell what you actually are anymore.Lacy reframes all of it as what it really is: not a focus problem, a brand problem. Because focus is the brand. A brand isn't your logo or your colors — it's the decision about what you are and, just as importantly, what you're not. And you can't build clear messaging, positioning, or identity on top of a business that's still trying to be five things. You have to decide first, then build.If you've been adding instead of deciding — bolting on offers because each one felt generous, or smart, or like growth — this one's going to land a little too close to home. In the best way.Not sure how clear your brand actually is? Take the free quiz to find out where you stand: FREE QUIZAnd if it turns out you've got some garden-crowding to untangle, book a call for a 30 minute Brand Identity Review with our team. BOOK HERE