EP 09: $2 Billion Later… Why Additive Still Isn’t Delivering

In this episode of The Additive Advantage Podcast, we sit down with Tuan TranPham to unpack a hard truth about the additive manufacturing industry: despite billions of dollars in investment, the technology still hasn’t delivered at the scale many expected.From the early days of hype and venture funding to today’s push for real production applications, Tuan shares his perspective on what’s been missing. He challenges the industry’s focus on hardware and explains why success in additive manufacturing has less to do with machines—and more to do with cost per part, process integration, and delivering what customers actually need.This conversation dives into the realities of scaling additive, the disconnect between innovation and adoption, and why technologies like binder jetting gained traction by leveraging existing supply chains. It also explores what needs to change for additive manufacturing to move beyond prototyping and into true production.If you’re working in additive, manufacturing, or product development, this episode offers a candid look at where the industry stands today—and what it will take to move forward.Watch the full episode to hear Tuan’s insights on cost, materials, scaling production, and the future of additive manufacturing.About the Show The Additive Advantage Podcast explores what it really takes to turn additive manufacturing into a scalable, performance-driven business capability. Hosted by Dani Mason and Shon Anderson, the show features real conversations with leaders accountable for outcomes — not hype.Follow & Subscribe Follow The Additive Advantage Podcast on Apple Podcasts and Spotify, watch full episodes on YouTube, and follow us on LinkedIn to stay up to date on new episodes and insights.Apple | Spotify | YouTube | LinkedInAbout the Hosts Hosted by Dani Mason and Shon Anderson, industry leaders with deep experience in technology and additive manufacturing.