Ep 1: How we increased conversions by 17% for a US moving company

Welcome to Talia Wolf’s new podcast and video series: Heart Before CartEach week Talia will teach something new about conversion optimization, breakdown a case study and show you how to use these learnings to optimize your own website and page and share the tools she uses and loves.In this week’s episode:Landing page case study - In this case study, I walk you through how we helped one of the largest moving companies in the US achieve a 17% increase in conversions, by doing the opposite of what most “best practices” say. (3:00)Learn to plan a meaningful A/B test - Instead of running more tests for the sake of testing, Talia walks your through a simple fill in the blanks framework that ensures you’re running tests you can learn from and increase conversions. (10:13)The tools and books Talia and her team recommend if you want to get better in optimization and get results that scale. (17:00)→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book         → Check out my FREE workshop: https://taliawolf.com/workshopNote about this episodeThis first episode was uploaded to Youtube first - Go to https://www.youtube.com/watch?v=bNMvvN19-9g&t to watch the screen share and examples Talia speaks of.