EPISODE · Jan 12, 2026 · 23 MIN
Ep. 1: When Growth Hits Before Your Systems Are Ready
from Shift Happens · host Kelly B
There’s no playbook right now.Anyone telling you there is… is lying or selling.In my latest episode of Shift Happens, I talked with Rodrigo Fernandez Baon, Head of Growth at Neural Trust AI, about what it’s actually like to build marketing systems inside a fast-growing AI company.A few things that stuck with me:SEO is no longer just Google—it’s chatbots, models, and moving targets“AI-native” isn’t a toolset, it’s a mindsetGrowth wins don’t just create momentum—they create chaos if you’re not prepared for the inboundWhat I appreciated most was the honesty: everyone is experimenting in public, documenting as they go, and learning the hard way.This conversation is for anyone trying to scale without pretending they’ve already figured it all out.
What this episode covers
There’s no playbook right now.Anyone telling you there is… is lying or selling.In my latest episode of Shift Happens, I talked with Rodrigo Fernandez Baon, Head of Growth at Neural Trust AI, about what it’s actually like to build marketing systems inside a fast-growing AI company.A few things that stuck with me:SEO is no longer just Google—it’s chatbots, models, and moving targets“AI-native” isn’t a toolset, it’s a mindsetGrowth wins don’t just create momentum—they create chaos if you’re not prepared for the inboundWhat I appreciated most was the honesty: everyone is experimenting in public, documenting as they go, and learning the hard way.This conversation is for anyone trying to scale without pretending they’ve already figured it all out.
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Ep. 1: When Growth Hits Before Your Systems Are Ready
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