EPISODE · Apr 24, 2024 · 21 MIN
Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
from The Firehouse Salon · host Telltale
A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come.You can take a look at the ad that started the story hereBut instead of a bar, imagine an ad agency in the heart of San Francisco.And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.
What this episode covers
A beer company, classical music radio station and clothes manufacturer walk into a bar... and create a never-seen-before product paving the way for fashion in years to come. You can take a look at the ad that started the story here But instead of a bar, imagine an ad agency in the heart of San Francisco. And instead of a bartender fixing the drinks, imagine Howard Gossage (ad-man meets Socrates) fixing all their business problems with one simple ad.
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Ep 10 - Beethoven Sweatshirts: Saving a classical radio station & kickstarting a cultural moment
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