EPISODE · Feb 19, 2026 · 15 MIN
Ep 10: Fix the problem, not the page
from Heart Before Cart · host Talia Wolf
In this episode of Heart Before Cart, Talia breaks down the difference between tactical testing and strategic testing, and why changing elements on your page won’t fix what’s actually broken.You’ll learn:Why most A/B tests fail to move the needleHow to identify the real problem preventing people from convertingThe 4-question framework to build tests that actually solve somethingRESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/bookCONNECT WITH MELinkedIn: https://www.linkedin.com/in/taliagw/Twitter: https://twitter.com/TaliaGwWebsite: https://getuplift.co/
What this episode covers
In this episode of Heart Before Cart, Talia breaks down the difference between tactical testing and strategic testing, and why changing elements on your page won’t fix what’s actually broken. You’ll learn: Why most A/B tests fail to move the needleHow to identify the real problem preventing people from convertingThe 4-question framework to build tests that actually solve somethingRESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): ht...
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Ep 10: Fix the problem, not the page
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