EP 10: The business of luxury with Lihle Nqini

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury. Meet my guest Lihle is the Managing Director of MAXHOSA Africa, a trans-seasonal luxury knitwear brand founded by Laduma Ngxokolo. The brand is manufactured in South Africa, in a world class end-to-end production facility that employs over 300 locals over 7 boutiques and an atelier. They are a key economic contributor to the agricultural and textile industries, exporter and fashion retailer sustainably sourcing their wool and mohair from local South African farmers. Their product range includes knitwear styles such as v-necks, crew-necks, cardigans, shawl-collar necks, water-fall cardigans, jackets and pullovers which are the main collection of the brand.    The brand image and growth is continuously sustained by designing new, cutting edge designs that showcases the brand’s signature Xhosa-inspired heritage designs. MAXHOSA has ascended to global ranks and pioneering the African fashion industry, through its brand ethos and vibrant collections. In this episode Expanding Maxhosa's luxury footprint globally and the exciting launch of the NYC flagship boutique Creating and inclusive and immersive retail experience Manufacturing, Logistics, Pricing and all the elements involved with running an international luxury business The power of community and it's significance to the brand Breaking the mould and growing beyond fashion to lifestyle and home offering Links Subscribe to our YT channel ⁠https://www.youtube.com/@africaonluxury⁠ Follow us on IG/ LinkedIn @nobleliving @africaonluxury  For media and sales enquiries: [email protected] Follow @maxhosa and @lihe_ngxokolo_nqini on IG