Ep 106 - The We-Tried-That Problem

The "We Tried That" Problem Real quotes: "We tried Google Ads and they didn't work." "We did SEO for a couple months and nothing happened." "Direct mail was way too expensive for what we got out of it." If you've heard, or said, any of these – this episode is for you! We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it's almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself. In this episode: ·         Why banks often blame the channel ·         The "underdosing" trap – what happens when you run a digital ad with too little budget ·         How the platforms themselves are incentivized to get you to spend, not to strategize ·         How to match tactics to your audience instead of just copying what bigger banks do ·         A framework for evaluating the root cause of success or failure of a campaign   Resources mentioned: ·         The Bank Marketing Show Website: bankmarketingshow.com  ·         The Bank Marketing Minute Newsletter: bankmarketingminute.com ·         Get in touch: [email protected]