Ep 11 - There's Data… and Then There Are Vibes

In this episode of In the Loop with Holly & Angi, we sit down with Hanane Bouchareb, Head of Product Management at M1 to talk about the real role product plays in go-to-market strategy.   We get into the balance between data and instinct, and why "vibes" actually matter more than people like to admit. When product, marketing, and sales are aligned, it is not just about what gets built. It is about how clearly the team can communicate what matters and why.   We also get real about what happens behind the scenes. Features shift, priorities change, and not everything goes according to plan. The teams that win are the ones that stay close to the customer problem and keep everyone aligned as things evolve.   If you're interested in learning more about M1, check them out at: m1.com   Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to.    Sell it. Keep it. Grow it.