Ep. 11: What the Data Actually Says About Executive LinkedIn in 2026

Most LinkedIn advice is built on data from the wrong people.Influencers. Content creators. Marketing professionals. People whose full-time job is posting. When you study that population, you learn what works for that population. And what works for an influencer is often actively wrong for a CEO.For the fourth year in a row, we published the Executive LinkedIn Report - built entirely on executive data. 6,035 posts. 33 million impressions. 457,000 engagements. From CEOs, C-suite leaders, and senior executives across healthcare, software, financial services, education, and more.The findings are different from what you've been told. In several cases, they directly contradict it.What You'll Learn:•  Why influencer LinkedIn data is the wrong benchmark for executives - and what four years of executive-only data shows instead•  Format performance: images reach 31% more people than text, video leads on engagement, and documents have been declining for two years running•  Why original posts reach 5x more people than reshares - and why resharing is costing you more than you think•  The content hierarchy: personal stories outperform every other category, including industry insight and company news•  Two myths the data kills definitively: hashtags (32% reach penalty, zero engagement benefit) and closing questions (don't drive comments, cost reach)•  The Sunday finding: 88% more impressions than Monday, highest engagement rate of any day - and only 1.3% of posts use it•  How 7 executives generated 47% of all impressions - and the system behind it•  Why human voice is becoming more valuable, not less, as AI floods the platform with noiseFull report: https://the-executive-linkedin-r-j780ndt.gamma.site/