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Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview episode artwork

EPISODE · Aug 9, 2016

Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview

from The Tech Marketer · host Nicole Williams

Marketing strategy  was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]

What this episode covers

Marketing strategy  was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]

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Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview

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This episode was published on August 9, 2016.

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Marketing strategy  was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a...

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