Ep 12: The 3 Little Pigs: Lessons from Bacon Bits and Wilber

In this episode of The Drive, Craig Harvey and Evan Proach use the Three Little Pigs as a framework for something most people don't expect from a children's book: a real conversation about what it takes to build a business that survives when things go sideways. Evan reads it to his daughter and makes sure she understands that bacon and bits are lazy, Wilbur does the work, and the wolf always shows up eventually. The question is whether what you built can take the hit.The bulk of the conversation is Craig and Evan unpacking what "brick" actually means in business: Belief, Resilience, Innovation, Character, and Knowledge. It's honest, a little rough around the edges, and grounded in real experience, including delivered death benefit checks, passed-on shortcuts that cost millions, and the kind of hard-earned perspective that only comes from staying in one lane long enough to actually master it.