Ep. 12- The Power of Storytelling in Sales with Angel Evenson

In this insightful conversation, Fergal sits down with Angel Evenson, a consultant, coach, children's author, and actor. They discuss the pivotal career moments that shaped her life and business.Angel opens up about the identity crisis that comes with redundancy, the burnout she saw in herself and now sees in founders, and the surprising role storytelling and theatre have played in her growth.They explore what it really takes to step away from founder-led sales, why some leaders stay stuck in the hustle, and how to take back your time.They explore the common challenges founders face when trying to scale, especially around hiring salespeople too early, relying on undocumented processes, and burning out by staying in a “Chief Hustle Officer” mindset.Later in the episode, they discuss how storytelling became one of Angel’s most powerful tools both in sales and on stage!From acting in Death of a Salesman to writing a children’s book during COVID, Angel shares how pushing herself outside her comfort zone has played a key role in her growth.Timestamps:00:00 Angel's Background and Career Journey03:33 Building a Side Hustle05:52 Helping Founders Scale and Overcome Challenges07:26 The Importance of Documenting Sales Processes11:29 Embracing Uncomfortable Situations for Growth14:51 Angel's Acting Experience19:19 The Power of Storytelling in Sales19:52 Developing Storytelling Skills23:09 Becoming a Children's Book Author25:16 Writing a Business Book27:16 Challenges in Sales Leadership30:21 Effective Time Management Strategies35:39 The Importance of Preparation in SalesIf you enjoyed this conversation with Angel, make sure to hit subscribe and share this with someone who you think will find it helpful!Connect with Fergal:Website: www.sysvelocity.comContact: Get In TouchLinkedIn: Fergal O’CarrollLearn how to boost client retention and revenue with Fergal’s Key Account Planning WorkshopsConnect with Angel:Website: www.angelevenson.comLinkedIn: Angel EvensonInstagram: @angelevenson