#Ep 122 - Product Line Engineering: MBSE for Batteries, Tools, and Beyond

AI may dominate headlines, but the real transformation in product development is happening elsewhere—in how teams manage complexity across mechanics, electronics, and software without slowing time to market.In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott continue their conversation on Model-Based Systems Engineering (MBSE) with Eran Reinshmidt and Safae El Abkari of Dassault Systèmes. This discussion moves beyond aerospace and defense to explore how MBSE is reshaping consumer product development—from small appliances and power tools to connected products and manufacturing systems.The conversation dives into virtual prototyping, multidisciplinary collaboration, faster trade studies, platform thinking, product line engineering, and why MBSE is becoming essential for consumer companies that need speed without chaos.🔑 Key TakeawaysWhy consumer products now face the same complexity challenges as aerospace systemsHow MBSE enables parallel work across mechanical, electrical, and software teamsUsing virtual prototypes to test software months earlier than physical buildsHow parametric trade studies unlock better product decisions without slowing timelinesThe role of MBSE in product line engineering, modularity, and upgradeabilityWhy verification and validation must start earlier—and happen continuouslyHow MBSE principles are extending into manufacturing and factory variability👤 Guest Information Eran Reinshmidt Solution Leader, Consumer Industries – Dassault Systèmes Over 20 years of experience spanning furniture, home goods, appliances, sporting goods, apparel, and connected products.Safae El Abkari PhD, Engineering Sciences Leads the Perfectly Connected Product Solution at Dassault Systèmes, specializing in multidisciplinary product development and MBSE adoption.👉 Follow both guests on LinkedIn for insights on MBSE and consumer product innovation.If this episode helped clarify how MBSE applies beyond aerospace:Subscribe to Stay Sharp in Digital Engineering on your favorite podcast platformShare this episode with a colleague working in product development or manufacturingLeave a review to help more listeners find the showMusic is considered “royalty-free” and discovered on Story Blocks.Technical Podcast Support by Jon Keur at Wayfare Recording Co.© 2026 Razorleaf Corp. All Rights Reserved.