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Ep 13 - LIVE - Can coupons start conversations?

EPISODE · May 30, 2024 · 38 MIN

Ep 13 - LIVE - Can coupons start conversations?

from The Firehouse Salon · host Tediophobes

Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative marketing, and the potential for reinstating more human, conversational elements in advertising.

What this episode covers

Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores how modern brands can integrate personalisation and tactile experiences, akin to Gossage's use of coupons, in a digital age. They delve into the impact of social media and platforms like LinkedIn, emphasising the importance of bravery in creative mar...

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Ep 13 - LIVE - Can coupons start conversations?

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How long is this episode of The Firehouse Salon?

This episode is 38 minutes long.

When was this The Firehouse Salon episode published?

This episode was published on May 30, 2024.

What is this episode about?

Welcome to The Firehouse Salon Live. In this episode Emma Stackhouse, Ashley Pollak, Sam Richardson, Adam Skuse, and Justin Obermann discuss how Gossage’s approach to interactive and participatory advertising is still relevant. The panel explores...

Can I download this The Firehouse Salon episode?

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